/* adjAIcent — deck-faithful build.
   Type: Roboto (their deck font). Narrative dividers (Mission / Work / Difference)
   and the hero curl their big title into a vertical side label. Case studies are
   normal sections carrying their graphics + copy + our video. */
:root{
  --ground: oklch(0.21 0.004 65);
  --ink: oklch(0.97 0.003 80);
  --ink-muted: oklch(0.78 0.004 75);
  --ink-faint: oklch(0.55 0.004 75);
  --rule: oklch(0.40 0.004 75 / 0.5);
  --ground-3: oklch(0.29 0.004 65);
  --font-display:"Roboto",system-ui,sans-serif;
  --font-body:"Roboto",system-ui,sans-serif;
  --pad-x: clamp(1.5rem,5vw,6rem);
  --work-gutter: clamp(5.5rem,12vw,13rem);
  --footer-h:3.25rem;
}
*{box-sizing:border-box;margin:0;padding:0;}
html{-webkit-text-size-adjust:100%;}
body{background:var(--ground);color:var(--ink-muted);font-family:var(--font-body);font-weight:300;
  font-size:clamp(1rem,calc(.9rem + .4vw),1.18rem);line-height:1.5;-webkit-font-smoothing:antialiased;overflow-x:hidden;}
::selection{background:var(--ink);color:var(--ground);}
a{color:inherit;text-decoration:none;}

/* ===== Act scaffold ===== */
.act{position:relative;}

/* default heading (case sections) = normal horizontal */
.curl{font-family:var(--font-display);font-weight:900;text-transform:uppercase;color:var(--ink);
  line-height:.92;letter-spacing:-.02em;font-size:clamp(2rem,5.5vw,5.5rem);}
.curl .ai{color:var(--ink-muted);}

/* ---- shared text ---- */
.lede{font-size:clamp(1.05rem,1.6vw,2.05rem);line-height:1.5;max-width:42ch;font-weight:300;}
.lede b{color:var(--ink);font-weight:500;}
.kicker{font-size:clamp(.72rem,.92vw,1.1rem);letter-spacing:.18em;text-transform:uppercase;color:var(--ink-faint);font-weight:500;}
.headline{font-weight:700;color:var(--ink);font-size:clamp(1.8rem,4vw,5rem);line-height:1.05;letter-spacing:-.02em;}
.deserves{font-size:clamp(1.1rem,2vw,2.8rem);color:var(--ink-faint);font-weight:300;}
.stack{font-family:var(--font-display);font-weight:900;text-transform:uppercase;color:var(--ink);
  line-height:1;font-size:clamp(2.4rem,6.6vw,9rem);letter-spacing:-.02em;}
.tag{margin-top:clamp(.5rem,1vw,1.2rem);font-size:clamp(.75rem,.95vw,1.3rem);letter-spacing:.16em;text-transform:uppercase;color:var(--ink-faint);font-weight:400;}
.fx{opacity:0;will-change:transform,opacity;}

/* ===== Hero + narrative dividers: full-screen, title curls to a side label ===== */
.act--hero .panel,.act--divider .panel{height:100svh;overflow:hidden;position:relative;}
.act--hero .curl,.act--divider .curl{
  position:absolute;left:var(--pad-x);top:50%;transform-origin:50% 50%;will-change:transform;
  font-size:clamp(2.5rem,8.5vw,11rem);line-height:.85;white-space:nowrap;z-index:5;pointer-events:none;}
.act--hero .panel__body,.act--divider .panel__body{
  position:absolute;top:0;right:0;bottom:0;left:clamp(5rem,12vw,16rem);
  display:flex;flex-direction:column;justify-content:center;
  padding:clamp(3rem,8vh,7rem) var(--pad-x);gap:clamp(1rem,1.8vw,2rem);z-index:3;}
.act--hero .panel__body.is-right,.act--divider .panel__body.is-right{align-items:flex-end;text-align:right;}

/* ===== THE WORK: title curls into the left margin and stays pinned; brand wall on top, then cases ===== */
.work{position:relative;}
.work__label{height:62svh;position:relative;pointer-events:none;z-index:6;}
.work__label .curl{position:absolute;left:var(--pad-x);top:50%;transform-origin:50% 50%;will-change:transform;
  font-size:clamp(2.5rem,8.5vw,11rem);line-height:.85;white-space:nowrap;}
.work__body{padding:0 var(--pad-x) 0 var(--work-gutter);}
.wall__full{width:100%;margin:0 0 clamp(2.5rem,6vh,5rem);}
.wall__full img{width:100%;height:auto;display:block;border-radius:3px;}
.act--case{min-height:100svh;display:flex;flex-direction:column;justify-content:center;
  gap:clamp(.9rem,2vh,1.5rem);padding:clamp(4rem,8vh,7rem) 0;}
/* media is the hero: small images stacked left, one big video right (deck layout) */
.case-feature{display:grid;grid-template-columns:1fr 1.9fr;gap:14px;align-items:stretch;width:100%;}
.case-feature--solo{grid-template-columns:1fr;}
.case-side{display:grid;grid-auto-rows:1fr;gap:14px;min-height:0;}
.case-side .cm{min-height:0;}
.cm{position:relative;overflow:hidden;border-radius:3px;background:#000;box-shadow:0 40px 100px -55px rgba(0,0,0,.85);}
.cm--main{aspect-ratio:16/9;}
.case-feature--solo .cm--main{width:min(100%,calc(70vh * 16 / 9));margin-inline:0;}
.cm video,.cm img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;}
.cm iframe{position:absolute;inset:0;width:100%;height:100%;border:0;display:block;}
/* small heading + short description */
.case-name{font-family:var(--font-display);font-weight:700;font-size:clamp(1.05rem,1.45vw,1.65rem);
  line-height:1.25;letter-spacing:-.01em;color:var(--ink);}
.case-name__d{font-weight:400;color:var(--ink-faint);}
.act--case .lede{font-size:clamp(.92rem,1.02vw,1.18rem);line-height:1.5;max-width:80ch;color:var(--ink-muted);}
.result{font-weight:500;color:var(--ink);font-size:clamp(.9rem,1vw,1.2rem);line-height:1.3;}

/* ===== Wall of work: our video reel ===== */
.collage{padding:clamp(2rem,5vh,4rem) 0 0;}

/* ===== The Founders (slide 12) ===== */

/* ===== The Founders (slide 12) ===== */
.founders{min-height:100svh;display:flex;flex-direction:column;justify-content:center;padding:clamp(4.5rem,11vh,8rem) var(--pad-x);}
.founders__inner{width:100%;max-width:1480px;margin:0 auto;display:flex;flex-direction:column;align-items:flex-end;text-align:right;gap:clamp(.9rem,1.8vh,1.4rem);}
.founders__head{font-family:var(--font-display);font-weight:900;text-transform:uppercase;color:var(--ink);
  font-size:clamp(2.2rem,4.6vw,4.6rem);line-height:1;letter-spacing:-.02em;margin-bottom:clamp(.6rem,1.5vh,1.2rem);}
.founders .lede{font-size:clamp(1rem,1.35vw,1.5rem);line-height:1.55;color:var(--ink-muted);max-width:58ch;}
.founders__list{list-style:none;display:flex;flex-direction:column;align-items:flex-end;gap:.55rem;margin:.1rem 0;}
.founders__list li{color:var(--ink-muted);max-width:58ch;font-size:clamp(1rem,1.25vw,1.4rem);line-height:1.55;}

/* ===== Finale: manifesto resolves into ONWARD (slides 13/14) ===== */
.finale{min-height:100svh;display:flex;flex-direction:column;justify-content:center;align-items:center;text-align:center;
  gap:clamp(2.2rem,5.5vh,4rem);padding:clamp(4rem,10vh,7rem) var(--pad-x);}
.finale__manifesto{display:flex;flex-direction:column;gap:.9rem;max-width:56rem;}
.finale__manifesto p{font-size:clamp(1.25rem,2.1vw,2.3rem);color:var(--ink-muted);line-height:1.45;font-weight:300;}
.finale__manifesto b{color:var(--ink);font-weight:500;}
.finale__sig{font-family:var(--font-display);font-weight:900;text-transform:uppercase;color:var(--ink)!important;
  font-size:clamp(1.5rem,2.8vw,3.1rem)!important;letter-spacing:-.01em;margin-top:clamp(.6rem,1.5vh,1.2rem);}
.finale__sig .ai{color:var(--ink-muted);}
.finale__contact a{font-size:clamp(1rem,1.3vw,1.4rem);color:var(--ink);border-bottom:1px solid var(--ink);padding-bottom:.15rem;}
.finale__contact a:hover{color:var(--ink-muted);border-color:var(--ink-muted);}

/* ===== The Reel: justified mosaic of our video work ===== */
.reel{padding:clamp(3.5rem,8vh,7rem) var(--pad-x) clamp(4rem,9vh,8rem);}
.reel__head{max-width:1680px;margin:0 auto clamp(1.6rem,3vh,2.6rem);}
.reel__eyebrow{margin-bottom:.7rem;}
.reel__title{font-family:var(--font-display);font-weight:900;text-transform:uppercase;color:var(--ink);
  font-size:clamp(2rem,5vw,5.5rem);line-height:.98;letter-spacing:-.02em;}
.reel__sub{margin-top:.9rem;color:var(--ink-faint);font-size:clamp(.95rem,1.1vw,1.3rem);font-weight:300;}
.gallery-wrap{max-width:1680px;margin:0 auto;}
.gallery{display:flex;flex-wrap:wrap;gap:12px;}
.tile{flex:0 0 auto;height:320px;position:relative;overflow:hidden;border-radius:3px;background:#0a0a0a;
  border:1px solid var(--rule);cursor:pointer;transition:border-color .3s,transform .3s;}
.tile:hover{transform:translateY(-4px);border-color:var(--ink-faint);z-index:2;}
.tile__media{position:absolute;inset:0;}
.tile__media img,.tile__media video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;}
.tile__media video{opacity:0;transition:opacity .45s;}
.tile.is-playing video{opacity:1;}
.tile.is-playing .tile__poster{opacity:0;}
.tile__poster{transition:opacity .45s;}
.tile__play{position:absolute;inset:0;display:grid;place-items:center;z-index:2;pointer-events:none;transition:opacity .3s;}
.tile.is-playing .tile__play{opacity:0;}
.tile__play span{width:58px;height:58px;border-radius:50%;display:grid;place-items:center;
  background:rgba(20,20,20,.5);border:1px solid rgba(245,245,245,.5);backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px);
  transition:transform .3s,background .3s;}
.tile:hover .tile__play span{transform:scale(1.08);background:var(--ink);}
.tile:hover .tile__play span svg{color:var(--ground);}
.tile__play span svg{width:20px;height:20px;color:#fff;margin-left:3px;}
.tile--ugc{cursor:default;}
.tile--ugc>video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:1;}
.tile--ugc:hover{transform:none;border-color:var(--rule);}
/* placeholder tile (e.g. All Paws — asset in production) */
.tile--ph{cursor:default;display:grid;place-items:center;border:1px solid var(--rule);
  background:linear-gradient(135deg,oklch(0.27 0.012 70),oklch(0.20 0.004 65));}
.tile--ph:hover{transform:none;border-color:var(--ink-faint);}
.tile__phinner{display:flex;flex-direction:column;align-items:center;gap:.45rem;text-align:center;padding:1rem;}
.tile__phname{font-family:var(--font-display);font-weight:900;text-transform:uppercase;color:var(--ink);
  font-size:clamp(1.5rem,2.6vw,2.8rem);letter-spacing:-.01em;line-height:1;}
.tile__phsub{font-size:clamp(.62rem,.82vw,.85rem);letter-spacing:.2em;text-transform:uppercase;color:var(--ink-faint);}
.lightbox{position:fixed;inset:0;z-index:200;background:rgba(8,8,8,.94);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);
  display:flex;align-items:center;justify-content:center;padding:clamp(14px,3vw,48px);opacity:0;transition:opacity .3s;}
.lightbox.in{opacity:1;}
.lightbox video{max-width:100%;max-height:100%;width:auto;height:auto;border-radius:6px;box-shadow:0 30px 90px rgba(0,0,0,.7);background:#000;}
.lightbox__close{position:fixed;top:18px;right:22px;z-index:201;width:48px;height:48px;border-radius:50%;
  border:1px solid rgba(245,245,245,.3);background:rgba(20,20,20,.55);color:#fff;font-size:22px;line-height:1;cursor:pointer;
  display:grid;place-items:center;transition:all .2s;}
.lightbox__close:hover{background:var(--ink);color:var(--ground);border-color:var(--ink);transform:scale(1.05);}

/* ===== Closing ===== */
.onward{font-family:var(--font-display);font-weight:900;text-transform:uppercase;color:var(--ink);
  font-size:clamp(4rem,calc(1rem + 13vw),11.5rem);line-height:.95;letter-spacing:-.03em;}

/* site footer (static, end of page — replaces the deck-style fixed chrome) */
.sitefooter{display:flex;align-items:center;justify-content:space-between;gap:1.5rem;flex-wrap:wrap;
  padding:clamp(1.5rem,3vh,2.5rem) var(--pad-x);border-top:1px solid var(--rule);
  font-size:.78rem;letter-spacing:.04em;color:var(--ink-faint);}
.sitefooter__mark{font-family:var(--font-display);font-weight:900;color:var(--ink);text-transform:uppercase;font-size:1rem;letter-spacing:-.01em;}
.sitefooter__mark .ai{color:var(--ink-muted);}
.sitefooter__link{color:var(--ink-muted);border-bottom:1px solid var(--rule);}
.sitefooter__link:hover{color:var(--ink);border-color:var(--ink);}

/* play-button case videos: poster at rest, click = play with sound */
.cm--play{cursor:pointer;}
.cm__btn{position:absolute;inset:0;display:grid;place-items:center;z-index:2;border:0;background:transparent;cursor:pointer;transition:opacity .3s;}
.cm__btn span{width:64px;height:64px;border-radius:50%;display:grid;place-items:center;
  background:rgba(20,20,20,.55);border:1px solid rgba(245,245,245,.55);backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px);
  transition:transform .3s,background .3s;}
.cm--play:hover .cm__btn span{transform:scale(1.08);background:var(--ink);}
.cm--play:hover .cm__btn span svg{color:var(--ground);}
.cm__btn span svg{width:22px;height:22px;color:#fff;margin-left:3px;}
.cm--play.is-playing .cm__btn{opacity:0;pointer-events:none;}

/* back-pocketed cases: hidden for the tease; ?full=1 reveals them for pitches */
[data-backpocket]{display:none;}
.show-backpocket [data-backpocket]{display:flex;}

/* rotating word in the Founders headline */
.minword{display:inline-block;color:var(--ink);}
.prog{position:fixed;left:0;top:0;height:2px;background:var(--ink);width:0;z-index:60;}

/* ===== Mobile / reduced-motion ===== */
@media(max-width:768px){
  .act--hero .panel,.act--divider .panel{height:auto;min-height:100svh;display:flex;flex-direction:column;justify-content:center;
    padding:clamp(5rem,14vh,8rem) var(--pad-x) 4rem;}
  .act--hero .curl,.act--divider .curl{position:static;transform:none!important;font-size:clamp(2.4rem,12vw,4.5rem);line-height:.9;margin-bottom:1.4rem;}
  .act--hero .panel__body,.act--divider .panel__body{position:static;inset:auto;left:auto;align-items:flex-start;text-align:left;padding:0;}
  .work__label{height:auto;}
  .work__label .curl{position:static;transform:none!important;font-size:clamp(2.2rem,11vw,3.5rem);padding:clamp(3rem,8vh,4rem) 0 0;}
  .work__body{padding:0 var(--pad-x);}
  .act--case{min-height:auto;padding:clamp(2.5rem,6vh,4rem) 0;}
  .case-feature,.case-feature--solo{grid-template-columns:1fr;}
  .case-side{grid-auto-flow:column;grid-auto-rows:auto;}
  .case-side .cm{aspect-ratio:16/9;}
  .case-feature--solo .cm--main{width:100%;}
  .founders__inner{align-items:flex-start;text-align:left;}
  .founders__list{align-items:flex-start;}
  .tile__play span{width:44px;height:44px;}
  .tile__play span svg{width:16px;height:16px;}
}
.no-anim .fx{opacity:1!important;transform:none!important;}

/* ===== TEASER SITE (index.html — Rob's framework) ===== */
.tease-hero{min-height:92svh;display:flex;flex-direction:column;justify-content:center;align-items:center;text-align:center;
  gap:clamp(1.6rem,3.5vh,2.6rem);padding:clamp(4rem,10vh,7rem) var(--pad-x) clamp(2.5rem,6vh,4rem);}
.tease-hero__logo{font-family:var(--font-display);font-weight:900;text-transform:uppercase;color:var(--ink);
  font-size:clamp(1.1rem,1.5vw,1.5rem);letter-spacing:.02em;}
.tease-hero__logo .ai{color:var(--ink-muted);}
.tease-hero__head{font-family:var(--font-display);font-weight:900;color:var(--ink);text-transform:none;
  font-size:clamp(2.4rem,5.6vw,5.6rem);line-height:1.02;letter-spacing:-.02em;max-width:18ch;}
.tease-hero__head .nb{white-space:nowrap;}
.tease-hero__body{display:flex;flex-direction:column;gap:.8rem;max-width:52rem;}
.tease-hero__body p{font-size:clamp(1.15rem,1.9vw,2rem);color:var(--ink-muted);line-height:1.45;font-weight:300;}
.tease-hero__body b{color:var(--ink);font-weight:500;}
.tease-hero__sig{font-family:var(--font-display);font-weight:900;text-transform:uppercase;color:var(--ink)!important;
  font-size:clamp(1.3rem,2.2vw,2.4rem)!important;letter-spacing:-.01em;margin-top:.5rem;}
.tease-hero__sig .ai{color:var(--ink-muted);}
.reel--tease{padding-top:clamp(2rem,5vh,4rem);}
/* ghosted company name: sits on the square until you mouse on / it plays */
.tile__ghost{position:absolute;inset:auto 0 0 0;z-index:3;pointer-events:none;display:block;
  padding:14px 16px;font-family:var(--font-display);font-weight:900;text-transform:uppercase;
  color:rgba(245,245,245,.92);font-size:clamp(.85rem,1.1vw,1.2rem);letter-spacing:.06em;line-height:1;
  background:linear-gradient(to top,rgba(8,8,8,.72),transparent);transition:opacity .35s;}
.tile:hover .tile__ghost,.tile.is-playing .tile__ghost{opacity:0;}
.tile--img{cursor:default;}
.tile--img:hover{transform:none;border-color:var(--rule);}
.tile--img:hover .tile__ghost{opacity:1;}
/* finale on the teaser: rotator headline + CTA */
.finale--tease{gap:clamp(2rem,5vh,3.2rem);}
.finale--tease .founders__head{text-align:center;font-size:clamp(2rem,4.6vw,4.6rem);}
.tease-cta{display:flex;flex-direction:column;align-items:center;gap:1rem;}
.tease-cta__line{font-size:clamp(1.05rem,1.5vw,1.6rem);color:var(--ink-muted);font-weight:300;}
.tease-cta__mail{font-family:var(--font-display);font-weight:700;font-size:clamp(1.2rem,2vw,2.1rem);
  color:var(--ink);border-bottom:2px solid var(--ink);padding-bottom:.2rem;letter-spacing:.01em;}
.tease-cta__mail:hover{color:var(--ink-muted);border-color:var(--ink-muted);}

/* teaser hero sig line */
.herosig{font-family:var(--font-display);font-weight:900;text-transform:uppercase;color:var(--ink);
  font-size:clamp(1.3rem,2.2vw,2.4rem);letter-spacing:-.01em;line-height:1;margin-top:clamp(.4rem,1.2vh,1rem);}
.herosig .ai{color:var(--ink-muted);}

/* contact button — clean, in the title's typeface */
.cta-btn{display:inline-flex;align-items:center;justify-content:center;
  font-family:var(--font-display);font-weight:900;text-transform:uppercase;letter-spacing:.02em;
  font-size:clamp(1rem,1.5vw,1.6rem);line-height:1;color:var(--ink);
  padding:.85em 1.9em;border:1.5px solid var(--ink);border-radius:3px;background:transparent;
  transition:background .3s ease,color .3s ease;}
.cta-btn:hover,.cta-btn:focus-visible{background:var(--ink);color:var(--ground);outline:none;}